May Day Preview: DeScenza Diamonds Four Store Launch

As a Boston-based company, we are proud today to share that one of Boston’s great institutions and finest jewelry stores – DeScenza Diamonds – will be presenting the entire LOLA™ collection, starting a week from today. This will be a very special May Day moment, kicking off events in the Boston Washington Street, Framingham, Hingham and Peabody stores between May 1 and May 10 (Mother’s Day).

The DeScenza story is rich with history – and family. It turns out I grew up just down the street from the DeScenza “kids” of my generation. Many of their employees are children, grandchildren and great grandchildren of the founder, Alfred F. DeScenza who began his business in Boston’s famous Diamond & Jewelers Building in 1915, and “built his reputation for honesty, integrity and customer service by working long hours and always putting his customers first.”

LOLA™ is honored to be in the company of some of the finest brands carried by DeScenza. In addition to GIA certified diamonds and diamond jewelry from designers like Sasha Primak, Sylvie, Jeff Cooper and Fope, DeScenza Diamonds carries the Forevermark diamond collection, with the promise they are beautiful, rare and responsibly sourced. They also carry fine timepieces from Baume & Mercier, Raymond Weil, Ebel and Movado; crystal and china by manufacturers including Orrefors, Waterford, and Swarovski, Herend, and Lladro; as well as gifts for entertaining and home décor from artists like Simon Pearce, Michael Aram, Julia Knight, and the artisans at Mariposa and Vietri.

DeScenza is now serving a fourth generation of customers, and have a great presence on social media, including Facebook, Twitter and Pinterest.

We’ll be sharing more LOLA™ followers next week – for now here’s an ad we’re running in Southshore Magazine celebrating our partnership!